I’ve always been curious — about how people think, learn, and make decisions. That curiosity led me to a bachelor’s in sociology, a minor in psychology, and eventually a master’s in educational psychology with a focus on instructional design.

Over time, that same curiosity pulled me toward the world of marketing, data science, and generative AI — not just as tools, but as powerful lenses for understanding human behavior at scale. After completing a graduate certificate in AI Business Innovation, I began exploring how data, design, and AI can come together to tell better stories, spark engagement, and drive meaningful change. Whether it’s helping a high school shift its mindset around AI and cheating, building a custom GPT to support ministry matching, or testing tools that make marketing more human, I’m drawn to the intersection of insight and innovation.

This site is my personal lab — a space to explore, question, and share what I’m learning at the edge of technology, psychology, and communication.